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Media Buyer- Hybrid

Chicago, IL 60654

Posted: 05/16/2023 Specialization: Marketing & Creative Job Number: 2638 Salary / Pay Rate: $115,000.00

Job Description

Hybrid- Media Buyer opportunity!

Media Buyer will serve as the lead point of contact to build, negotiate and execute Television, Radio and Out of Home media buys. You will oversee placement for existing clients and new business and make special recommendations to be presented to agency Partners, Account Strategists and clients. DR Experience Required!

The Media Buyer will:
 Work with planning and strategy team to collaborate on all media decisions for agency clients
 Negotiates and place commercials with television, radio and out of home media for accounts across all markets o Use customer data and client KPIs to identify target audience and to understand their characteristics, behavior and media habits
 Present proposals including cost schedules, media weight goals and flighting to the internal and external team
 Maintain detailed records across research, negotiation, implementation and added value associated with all media schedules
 Work with Marketing Account Managers to ensure proper execution of all Media plans while adhering to established budgets and timelines
o Tracks media expenditures in Marketing Media system(s) to ensure budget compliance on a client by client basis o Collaborates with finance and account managers to resolve billing issues if any at month end
 Clearly and accurately communicates orders and changes to media vendors
 Works alongside Media Operations team to monitor buys in progress, and ensures that monthly under delivery make‐ goods are in place
 Works with Media Planner to research and maintain record of trends, innovations and changes that affect media buying
 Provides new and profitable ideas to grow clients’ business
 Gathers, organizes and presents competitive research and spending data, as requested
 Provides market analysis and other reports, as requested

 5+ years of experience putting together local cross‐ media strategies supported by rationale and research either within a marketing organization or at a full‐ service Agency.
 Experience managing substantial budgets and financials
 Experience planning, negotiating and buying multiple media channels/multiple markets with emphasis on audio, video and out of home
 Data driven negotiation skills
 Client facing experience
 Professional written/verbal communication/critical thinking skills
 Solid understanding of metrics, industry trends/benchmarks
 Strong knowledge of Microsoft Excel and PowerPoint
 Experience using Nielsen, SQAD, Scarborough and other media/ratings research tools
 Proficient in Advantage, Strata or other relevant media buying software
 A drive, passion and innate curiosity of the advertising business
 Superior organizational skills and the ability to multi‐ task several projects simultaneously
 Team player but also independent know‐ how
 Desire to increase media knowledge across multiple channels
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