Marketing Lead - Chicago or Houston Full Time Permanent - $110k - USD
About Our Client:
This global leader in aftermarket industrial emissions treatment is looking for a full-time, permanent Marketing Lead to drive its brand, product positioning, and demand generation efforts. This is a hands-on role for someone who can move fast, think strategically, and execute efficiently.
Responsibilities:
- Marketing Strategy: Develop and execute a focused marketing plan aligned with revenue growth and product roadmap. - Positioning: Establish our Client as the premium choice in the aftermarket through strong, differentiated messaging. - Product Launches: Lead go-to-market execution for new products with speed and precision. - Sales Enablement: Create tools and content that help the sales team close faster and win on value—not price. - Demand Generation: Run targeted campaigns that generate qualified leads and drive pipeline growth. - Brand & Content: Own all outward-facing content—clear, technical, and authoritative. - Trade Shows & Industry Presence: Elevate our Client’s visibility and impact at key events.
Requirements: - Proven experience in B2B, industrial, manufacturing, or technical products - Bachelor’s degree in marketing. - Strong product marketing and go-to-market experience - Ability to translate complex products into clear, premium value propositions - Experience supporting sales teams and driving measurable revenue impact - Understanding of SEO, SEM, and digital advertising - Ability to create video scripts or basic multimedia content - Hands-on, fast-moving, and highly accountable
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