This global leader in aftermarket industrial emissions treatment is looking for a full-time, permanent Marketing Lead to drive its brand, product positioning, and demand generation efforts. This is a hands-on role for someone who can move fast, think strategically, and execute efficiently.
Responsibilities:
Marketing Strategy: Develop and execute a focused marketing plan aligned with revenue growth and product roadmap.
Positioning: Establish Roadwarrior as the premium choice in the aftermarket through strong, differentiated messaging.
Product Launches: Lead go-to-market execution for new products with speed and precision.
Sales Enablement: Create tools and content that help the sales team close faster and win on value—not price.
Demand Generation: Run targeted campaigns that generate qualified leads and drive pipeline growth.
Brand & Content: Own all outward-facing content—clear, technical, and authoritative.
Trade Shows & Industry Presence: Elevate Roadwarrior’s visibility and impact at key events.
Requirements:
Proven experience in B2B, industrial, manufacturing, or technical products
Bachelor’s degree in marketing.
Strong product marketing and go-to-market experience
Ability to translate complex products into clear, premium value propositions
Experience supporting sales teams and driving measurable revenue impact
Understanding of SEO, SEM, and digital advertising
Ability to create video scripts or basic multimedia content
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