New Brand Assessment and Prospecting (15% of time) •Manage the new brand funnel and track all leads and attend new business meetings;develop new ideas and process to prospect potential GS clients •Ensure credentials are up to date with our most recent case studies featured •Support marketing efforts through a combination of LinkedIn posting, networking at Trade Shows and organizing events that raise business awareness
Project Management and Delivery (variable, can be 25-50% of time) •Collaborate with internal team to deliver compelling business plans for new-to- USA brands. Manage overall project process (timeline, budget, client scheduling) •Analyze data (client research, syndicated retail data) with analyst using client files to build a strong narrative for the business •Support the refinement, development of the brand’s value proposition (product, pricing, positioning) for timely USA launch •Liaise with internal sales team to develop customer plans and timelines in line with the business goals and objectives •Recommend investment needs in-line with the brand’s goals and capital •Liaise with other stakeholders (Operations, Marketing) to build strong launch plans and recommendations •Build launch P&Ls (using template, with partner support) to support the business plans •They have a strong data-base of these projects and will provide necessary tools and direction to be successful. Partners are heavily involved in this process and will support throughout •Organize and prepare agenda for client and cross-functional internal meetings Pre-Launch Preparation For Business Management Brands (variable, can be 25-50% of time) •Coordinate pre-launch efforts ahead of “formal”sales launch •Develop all selling assets (data-driven deck, sell sheets etc...) •Manage Gantt chart to project launch date and involve all other stakeholders as required. •They have a strong pre-launch process, and institutional knowledge in this area to support this role (and train)
Ad Hoc Brand and Sales Support (15% of time) •Attend key customer meetings and present on behalf of the brand •Attend client governance calls (monthly performance reviews) and share insight around performance and project status
Ideal Candidate Profile •4 year college degree •4 years of experience in: •Brand Management as an ABM or similar level •Data analysis and brand strategy •Retail media, Amazon, or e-commerce •Agency or in-house consumer brand marketing •Strong analytical, organizational and executive functioning skills •Strong PowerPoint and Excel skills •Comfortable working closely with sales teams •Confident coordinating agencies and timelines •Service-oriented, dependable, and professional in client communications •Interested in how products actually sell —not just how they’re positioned Bonus (Not Required) •CPG or food & beverage experience •Amazon or retail media exposure
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