Hybrid- Media Buyer opportunity!
Media Buyer will serve as the lead point of contact to build, negotiate and execute Television, Radio and Out of Home media buys. You will oversee placement for existing clients and new business and make special recommendations to be presented to agency Partners, Account Strategists and clients. DR Experience Required!
The Media Buyer will:
Work with planning and strategy team to collaborate on all media decisions for agency clients
Negotiates and place commercials with television, radio and out of home media for accounts across all markets o Use customer data and client KPIs to identify target audience and to understand their characteristics, behavior and media habits
Present proposals including cost schedules, media weight goals and flighting to the internal and external team
Maintain detailed records across research, negotiation, implementation and added value associated with all media schedules
Work with Marketing Account Managers to ensure proper execution of all Media plans while adhering to established budgets and timelines
o Tracks media expenditures in Marketing Media system(s) to ensure budget compliance on a client by client basis o Collaborates with finance and account managers to resolve billing issues if any at month end
Clearly and accurately communicates orders and changes to media vendors
Works alongside Media Operations team to monitor buys in progress, and ensures that monthly under delivery make‐ goods are in place
Works with Media Planner to research and maintain record of trends, innovations and changes that affect media buying
Provides new and profitable ideas to grow clients’ business
Gathers, organizes and presents competitive research and spending data, as requested
Provides market analysis and other reports, as requested
QUALIFICATIONS
5+ years of experience putting together local cross‐ media strategies supported by rationale and research either within a marketing organization or at a full‐ service Agency.
Experience managing substantial budgets and financials
Experience planning, negotiating and buying multiple media channels/multiple markets with emphasis on audio, video and out of home
Data driven negotiation skills
Client facing experience
Professional written/verbal communication/critical thinking skills
Solid understanding of metrics, industry trends/benchmarks
Strong knowledge of Microsoft Excel and PowerPoint
Experience using Nielsen, SQAD, Scarborough and other media/ratings research tools
Proficient in Advantage, Strata or other relevant media buying software
A drive, passion and innate curiosity of the advertising business
Superior organizational skills and the ability to multi‐ task several projects simultaneously
Team player but also independent know‐ how
Desire to increase media knowledge across multiple channels
